EventX and Wadiaa Sign a Strategic Partnership Agreement to Empower and Finance Organizers and Suppliers of Exhibitions, Conferences, and Events Among SMEs
Muscat – October 20, 2025
EventX.om, the leading Omani platform specialized in developing the exhibitions, conferences, events, and entertainment industry, has signed a strategic partnership agreement with Wadiaa, a platform that provides innovative financing solutions for small and medium enterprises (SMEs) in the Sultanate of Oman.
The agreement was signed by Eng. Mohammed bin Fadhl Al Balushi, General Manager of EventX, and Mr. Hamza Al Lawati, CEO of Al Wadiaa for Commercial Operations, in the presence of representatives from both sides.
The agreement aims to establish an integrated partnership between the two platforms to support organizers, suppliers, and project owners in the exhibitions, conferences, and events sector — as well as in entertainment — by providing innovative digital financing solutions accessible directly through the EventX platform, managed and operated by Wadiaa.
Phase One: Invoice Discounting and Crowd Funding
The first phase of the collaboration will launch two key financing products — Invoice Discounting and Crowd Funding — enabling SMEs to access the working capital needed to execute their projects and participate in exhibitions, conferences, and events efficiently.
Phase Two: Expanding the Range of Financing Services
Future phases of the partnership will include the introduction of additional financial products offered by Wadiaa, such as Deferred Loan and Flexible Loan, following the completion of technical integration between the two platforms to ensure a seamless and secure user experience.
Eng. Mohammed bin Fadhl Al Balushi, General Manager of EventX, stated:
“This partnership aligns with our strategy to advance Oman’s exhibitions, conferences, events, and entertainment sector — globally known as the MICE industry — by empowering SMEs to access innovative digital financial tools that enhance their growth and sustainability both locally and regionally.
The first phase marks a practical step toward bridging the financing gap in this industry by linking it to advanced fintech solutions.”
Mr. Hamza Al Lawati, CEO of Wadiaa, added:
“We are pleased to collaborate with EventX, combining financial innovation and technology in such a vital sector as the events and exhibitions industry. Our financing products will enhance the ability of Omani companies — especially startups — to participate effectively and grow their businesses with confidence and financial stability.”
This agreement — the first of its kind — represents a strategic step toward integrating the financial technology (FinTech) sector with the MICE industry in the Sultanate of Oman. It fosters innovation, drives sustainable economic growth, and positions Oman as a global destination for the events and exhibitions industry, in alignment with Oman Vision 2040.
Beneficiaries of this partnership include event organizers, exhibition suppliers, production companies, entertainment project owners, and SMEs operating in the wider MICE ecosystem, who will now have easier access to smart, flexible financing options through the EventX platform.
🌐 www.eventx.om
🌐 www.wadiaa.com
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