Events Industry Overview

Sector OverviewThe exhibitions, conferences and events sector is one of the most important economic and cultural sectors globally, as it contributes to strengthening the economy, exchanging knowledge, and enhancing trade and cultural relations between countries and companies. Here's a glimpse of the global industry:

The size of the sector and its economic importance

The exhibition and conference sector is estimated at hundreds of billions of dollars annually, contributing directly and indirectly to the GDP of countries.
The sector creates broad job opportunities covering areas such as hospitality, transportation, technology, and marketing.
It promotes commercial and cultural tourism, with millions of people travelling annually to international events.

Global Trends

Digitalization: Using technology such as virtual reality (VR) and augmented reality (AR) to deliver innovative experiences.
Sustainability: Focus on reducing the carbon footprint by using sustainable practices in the design and implementation of events.
Expansion into emerging markets: The sector is booming in Asia, Africa, and Latin America due to growing economies and growing demand.
Hybrid experience: Combining physical and virtual presence, especially after the COVID-19 pandemic.

 Challenges
High costs: Planning and executing large events requires significant financial and human resources.
Geopolitical changes: affect the hosting of international conferences.
Health crises: such as the COVID-19 pandemic, which has significantly affected the sector, pushing it to adopt digital innovations.